Our market segmentation methodology
Transparent. Narrative. Analytical.
We guide you through a clear, step-by-step segmentation process, blending narrative with robust analytics. Our team works to understand your objectives before diving into data, ensuring methodology matches your goals. Each stage—from discovery to delivery—brings your audience’s motivations to light, so your strategy is built on genuine, actionable insight.
Meet our team
Blending experience with fresh perspective
Claire Jennings
Lead Analyst
Master of Business Analytics Monash University
Audience segmentation
InsightBridge Group
Claire has over fifteen years in market research, specialising in data-driven segmentation. She brings clarity to complex datasets and helps translate findings into clear actions.
Marcus Yang
Quantitative Researcher
Bachelor of Applied Statistics University of New South Wales
Behavioural patterns
MarketMap Solutions
With a background in statistics and psychology, Marcus uncovers audience behaviours and maps emerging trends. He enjoys making analytics approachable for clients and teams.
Elena Ghosh
Storytelling Strategist
Bachelor of Media and Communication Deakin University
Consumer storytelling
PersonaMotive Inc.
Elena crafts compelling narratives from segmentation outcomes, ensuring findings are relevant and practical. Her approach makes recommendations relatable and easy to apply.
Harvey Sinclair
Project Director
Master of Project Management University of Melbourne
Market analytics leadership
ReachMetrics
Harvey oversees project direction and ensures consistency from initial scoping to final delivery. He prides himself on process transparency and delivering clear, measurable outcomes.
Our segmentation process explained
From initial needs assessment to stories that inform your marketing, we provide a stepwise approach that’s easy to track and understand.
Discovery & goal setting
We start by learning about your business, target market, and key objectives. This shapes project focus and ensures the segmentation delivers relevant, usable insight.
Includes in-depth discussions, review of current materials, and setting clear KPIs and expectations for success.
Data gathering & research
Next, we identify information sources, collect data from reliable channels, and work to validate each data point. This forms a solid foundation for the segmentation analysis.
Combines client data, surveys, and third-party research to fill knowledge gaps and maximise accuracy.
Segmentation analysis
Using advanced analytics, we identify meaningful groups within your market. Results are visualised for clarity and practical impact.
Leverages statistical tools and visual mapping to build straightforward, actionable segment profiles.
Actionable storytelling
We deliver findings with narrative detail, transforming analytics into stories and recommendations you can implement right away.
Workshops and tailored presentations help bring audience stories and action points to life for your teams.
Compare approaches
| Features | prexilavoria | Other firms |
|---|---|---|
| Tailored segmentation models | ||
| Narrative integration | ||
| Direct team access | ||
| Transparent reporting | ||
| Ongoing support |